What is a brand promise? Building trust and a relationship with customers is an important move in business. With a brand promise, you can deliver worthwhile services or products to customers and allow them to anticipate them.
How to create brand promises? The answer is available in this article. In addition, you will get a brand promise of inspiration from famous brands. Start reading below to gain more knowledge about this essential move for business.
Key takeaways:
- Brand promise is a movement of business to serve a dependable commitment to customers.
- The importance of brand promise equally works with the marketing strategy.
- Examine the target audience and brand value are the keys to establishing brand promise.
- Brand promise becomes the main aspect to bring some brands to success.
What Is A Brand Promise?
This is a marketing move in business, which means you have to determine claims for your products or services. However, to be considered for identifying the claims, it must be valuable and worthwhile to build perspective and credibility with the public.
Strong promises can leave a deep impression on the customers. It will influence customers’ emotions to keep your brand in their minds. Moreover, with brand promises, you are creating a commitment with customers to provide such services or products that meet their expectations.
The good side of it is that you can use brand promises to be a motivation to develop your brand. Hence, customers can be satisfied and trust your business to fulfill their necessities.
Also Read: Marketing Analytics Tools: 10 Expert-Recommended Options to Try
Why Is A Brand Promise Important?
For more detailed knowledge about brand promise, here are the reasons why you should start to think about brand promise for your business. Scroll down below!
1. Influence Decision-Making
Practically, brand promise can lead decision-making to your brand. If you smoothly deliver your brand message to the public, people will notice the capability and the quality of your business. This practice will develop brand positioning in marketing with valuable performance.
2. Maintain Brand Reputation
What is a brand promise that would risk your business? This concern occurs when you are unable to introduce your business with a positive brand promise. Thus, consideration of choosing the most credible and valuable brand promise is key since it can influence people’s perception of brand reputation.
3. Keeping Trust and Loyalty
Furthermore, the perception will lead to people’s emotions when they notice your brand is dependable. People will put their trust in your business, and it will be easier to make a decision to be loyal to your brand.
Also Read: Must Try! 10 Most Credible Business Process Mapping Tools
4. Lead to Sales Performance
What is a brand promise to your business development? Practically, it is a motivation for your brand to regularly upgrade the system. The balanced service and business performance to represent the brand promise can lead to higher sales performance.
How To Create A Brand Promise?
Since a brand promise is essential for business, strong consideration must be given to examining the promises. You are allowed to follow the steps below to create a worthwhile brand promise.
1. Define Your Business
A top tip to create a brand promise is to know your business identity, which can be the brand representative. It can be specified for certain products or services from your brand and specifically targeting the audience.
For instance, if your brand is a gym product, you can represent the brand promise to build a healthier body. Highlighting the benefits would be credible to drive the audience’s decision-making to value your business.
Also Read: Guide on How To Start A Lawn Care Business for Beginners
2. Make It Special
What is a brand promise if you won’t make it different from your competitors? Hence, you have to consider your marketing strategy since it is as important as the brand promise to present your brand specialty. The specific products and services you offer to the target audience must match with promotional campaigns.
For instance, if your brand is specifically targeting Gen Z, ensure the promotional campaign is friendly in tone, vivid color, and decorative typography. A stand-out campaign will differentiate your brand from competitors and make it noticeable in the market.
3. Be Consistent
Offering a promise to customers means you have to be consistent since it is a commitment between your brand and customers. Better for you to stick with your business goal and identity even when you need to rebrand your business.
Brand Promise Examples from Famous Brands
To get a picture of how brand promise represents a business, here you can take a look at the brands that successfully serve the brand promise.
1. Think Different: Apple
As one of the famous brands, Apple has been cherishing its brand promise, “Think Different,” to be the motivation to regularly develop its products. Apple aims at the target audience with creativity that would influence people’s perception of the brand.
With the brand promise, Apple tried to convey the message that even this brand looks basic, yet it has something extraordinary. Hence, this brand brings expectation to the target market and serve improved technology.
2. To Bring Inspiration and Innovation to Every Athlete in the World: Nike
What is a brand promise for Nike? Nike is a representative of sports brands, and it is serving a promise to appreciate all the athletes from around the world by providing worthwhile sports apparel. Furthermore, this brand has successfully reached over $110 billion in the market as of July 2025.
3. Endless Play: Lego
The brand promise of Lego directly represents the value of the brand, which is to serve as a toy. Lego recommends that people practice their creativity in playing with Lego, since it can be combined with unlimited models.
4. Save Money, Live Better: Walmart
Speaking about brand value, Walmart also makes a brand promise to provide products at a lower price. People can buy Walmart’s products without worrying about the expenses, yet people can still get the best products from Walmart.
Also Read: What Jobs Are Safe from AI? Here’s the List You Can Count On
Start Establishing A Dependable Brand Promise!
Practically, brand promise is such an important move from a business to attract customers by presenting a credible commitment. However, to establish a brand promise, you have to be aware of some points, especially your target market and marketing strategy.
The ideas come from famous brands to represent the brand promise. For instance, Apple, with its simple promotional design, logo, and slogan, is enable to attract customers with the brand promise. You can also establish a brand promise with fonts for branding to enhance the design visuals for the campaign. To make it efficient and effective, simply browse the fonts only on Letterara Studio. You can purchase the font starting from $0, and it is available for commercial use. Be wise, what is a brand promise and effective marketing strategy without Letterara Studio?
