A logo isn’t just an image; it’s your business identity. Naturally, you’d want to patent your logo to protect it from being copied or misused. But learning how to patent a logo and navigate the legal steps can feel overwhelming. Don’t worry, this guide will walk you through the process of securing your logo legally and confidently.
Key Takeaways:
- You don’t actually patent a logo. Instead, you trademark it to protect it from being used or copied without your permission.
- In the U.S., the Patent and Trademark Office (USPTO) handles logo trademark registration, including the trademark search, application filing, and approval.
- Trademark costs vary depending on the number of classes, business needs, and other factors. For example, the USPTO filing fee typically starts at $350 per class, with additional fees possible.
What is a Patent for a Logo?
Before diving into how to patent a logo, it’s essential to clarify a common misconception. You can’t actually patent a logo, since patents apply to inventions like machines or medical formulas.
Instead, logos are protected through trademark registration. A trademark safeguards intellectual property used in commerce, such as logos, slogans, taglines, and brand names.
Also Read: 30+ Best Logo Prompts AI for Small Businesses and Creatives
Why You Need to Trademark Your Logo?
You might be asking, how do you patent a logo, and whether it’s truly necessary? In the U.S., your logo may receive protection under Common Law Trademark, which applies as soon as you use it in commerce, even without registration. However, this protection is narrow and often restricted to your local area.
Registering your logo with the U.S. Patent and Trademark Office (USPTO) offers stronger, nationwide protection. Key benefits include:
- Legal ownership and the right to take action against infringement.
- Public listing in the USPTO database to deter potential copycats.
- The ability to apply for international trademark protection.
How to Trademark a Logo: Step-by-Step Process
The process of how to patent a logo can be complex. Here are the key steps to protect your logo legally.
1. Create a Unique Logo
Before applying, make sure your logo is original and distinctive. Avoid these common trademarking mistakes:
- Using logos already registered by others.
- Giving the wrong classification for your goods or services.
- Using generic or overly descriptive terms (e.g., “Cold” for ice cream).
- Common phrases like “Think Green”.
- Including names or images without permission.
- Designs that don’t function as a trademark (e.g., used for a single artwork only).
Also Read: AI in 2025: Transforming Industries and Shaping the Future
2. Check if Your Logo is Already Registered
To avoid conflicts, you must know how to check if a logo is trademarked. Use the USPTO trademark search system to find existing or inactive trademarks. This step ensures your logo doesn’t infringe on someone else’s rights.
3. Choose the Appropriate Filing Basis for Your Trademark
Verify the legal reason for applying. You need to choose the correct filing basis.
- Use in commerce: You’re already using the logo and must provide proof.
- Intent to use: You plan to use it soon but haven’t yet.
Also, identify the correct trademark class for your goods or services using the USPTO ID Manual.
4. Begin the Trademark Registration Process
Now for the main step in how to patent a logo:
- Create a USPTO account at uspto.gov.
- Choose between TEAS Plus or TEAS Standard form.
- Fill in applicant information, like owner, entity type, and contact details.
- Submit logo image and specimen.
- Indicate goods/services, class, and filing basis.
- Finalize and file your trademark request.
5. Wait for Examination and Approval
After submission, the USPTO will examine your application, which may take 12 to 18 months. Use your serial number in your filing receipt to track the status online.
If there’s an issue, you’ll receive an office action explaining the problem. You must respond with corrections by the given deadline. If approved, your logo will be published in the Trademark Official Gazette.
6. Maintain the Trademarks
To maintain your trademark, you must do these things:
- Continuously use your logo in commerce.
- Submit maintenance documents and pay fees at the required times.
- Keep your contact and ownership info updated.
Also Read: 20 Best Font for Business Cards That Match Your Brand Personality
How Much Does It Cost to Trademark a Logo?
The cost for trademarking a logo can vary depending on your application type, class selection, and additional actions. Below is a breakdown of the common fees from the USPTO:
- Base filing fee: $350 per class
- Insufficient information correction fee: $100 per class
- Custom goods/services class identification: $200
- Extra 1,000 characters in custom class identification: $200
- Amendment to allege use or Statement of Use: $150 per class
- Extension request to file Statement of Use: $125 per class
- Reviving an abandoned application: $250
These fees can add up, so it’s important to plan accordingly and ensure your application is complete and accurate.
Also Read: Must Try! 10 Most Credible Business Process Mapping Tools
Take the First Step Toward Logo Protection
Ready to Secure Your Logo? Understanding how to patent a logo through trademark registration is a smart move for any business, designer, or founder. It helps you protect your brand from misuse and lays the groundwork for long-term growth and credibility.
Now, take your first step by polishing your logo to make it truly stand out. One of the best ways to elevate your design is through distinctive, professional typography. Letterara Studio offers various beautiful fonts to help you create a logo that’s both original and memorable. Explore our font collection for stunning logo design, or check out our exclusive bundles for even more creative options.
